jaypee, Author at RevolutionParts - Sell Parts and Accessories https://www.revolutionparts.com/author/jaypee/ Learn about leading platform that drives more OEM accessory and part sales. Thu, 25 Jul 2024 17:22:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.revolutionparts.com/wp-content/uploads/cropped-RP-FAV-32x32.png jaypee, Author at RevolutionParts - Sell Parts and Accessories https://www.revolutionparts.com/author/jaypee/ 32 32 Transform Your Dealership in 6 Months by Selling Parts Online https://www.revolutionparts.com/ebook/6-months-to-revenue/ https://www.revolutionparts.com/ebook/6-months-to-revenue/#respond Tue, 07 Dec 2021 09:00:00 +0000 https://www.revolutionparts.com/?p=47907 The post Transform Your Dealership in 6 Months by Selling Parts Online appeared first on RevolutionParts - Sell Parts and Accessories.

]]>

You’re already a pro at running a successful sales floor, and now is the time to take your entire dealership to the next level. In 6 short months, you can add $136K+ in dealer revenue by selling parts and accessories online. The best part is that accomplishing this isn’t difficult.

Download this free guide to learn how you can get on the fast track to:

    • Boosting absorption rate
    • Clearing obsolete parts tying up revenue
    • Making your mark at the dealership

The post Transform Your Dealership in 6 Months by Selling Parts Online appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/ebook/6-months-to-revenue/feed/ 0
How To Make an Extra $1K a Day on Part Quotes https://www.revolutionparts.com/ebook/how-to-make-an-extra-1k-a-day-on-part-quotes/ https://www.revolutionparts.com/ebook/how-to-make-an-extra-1k-a-day-on-part-quotes/#respond Wed, 16 Jun 2021 02:29:40 +0000 https://www.revolutionparts.com/?p=48013 The post How To Make an Extra $1K a Day on Part Quotes appeared first on RevolutionParts - Sell Parts and Accessories.

]]>

Your Parts Department could be making an extra $1000 (or more) a day on open parts quotes!

In this quick read you’ll learn how to…

  • Collect the right customer data
  • Build targeted marketing
  • Foster customer loyalty
  • Close more & more sales

These proven money-making strategies will help bring in more revenue and help your Parts Department become the heroes of your dealership!

The post How To Make an Extra $1K a Day on Part Quotes appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/ebook/how-to-make-an-extra-1k-a-day-on-part-quotes/feed/ 0
The Road to 100% Absorption Rate (is through the Parts Department) https://www.revolutionparts.com/ebook/road-to-100-absorption/ https://www.revolutionparts.com/ebook/road-to-100-absorption/#respond Wed, 26 May 2021 10:26:25 +0000 https://www.revolutionparts.com/?p=48008 The post The Road to 100% Absorption Rate (is through the Parts Department) appeared first on RevolutionParts - Sell Parts and Accessories.

]]>

If you are looking to increase revenue for your dealership, you may not have to look too far. Your Parts Department is the key to getting closer to the dream 100% absorption rate!

Download our guide to learn how to maximize Parts Department revenue through training, tools, and increased sales volume.

You’ll learn:

  • Strategies to maximize revenue
  • What tools are needed
  • 6 ways to sell more parts

The post The Road to 100% Absorption Rate (is through the Parts Department) appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/ebook/road-to-100-absorption/feed/ 0
OEM Parts Pricing Guide to Maximize Gross Profit https://www.revolutionparts.com/ebook/the-parts-managers-pricing-guide-to-maximize-gross-profit/ https://www.revolutionparts.com/ebook/the-parts-managers-pricing-guide-to-maximize-gross-profit/#respond Mon, 17 May 2021 22:56:36 +0000 https://www.revolutionparts.com/?p=48038 The post OEM Parts Pricing Guide to Maximize Gross Profit appeared first on RevolutionParts - Sell Parts and Accessories.

]]>

If the fear of slashed margins when you sell online is causing you to slam on the brakes, this guide was made for you. 

In this comprehensive guide you’ll learn how to:

  1. Optimize parts pricing 
  2. Win the volume game
  3. Maximize gross profits
  4. Make your life in the Parts Department easier

The post OEM Parts Pricing Guide to Maximize Gross Profit appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/ebook/the-parts-managers-pricing-guide-to-maximize-gross-profit/feed/ 0
Crest Volvo https://www.revolutionparts.com/case-studies/crest-volvo/ https://www.revolutionparts.com/case-studies/crest-volvo/#respond Wed, 29 Apr 2020 06:20:44 +0000 https://www.revolutionparts.com/?p=50245 Nick Mendoza Of Crest Volvo Saves $4k/month By Using Same-Day Delivery Like most things in life, businesses must evolve to meet economic demands. Dealers have to find new ways to improve their services and create customer efficiencies. For Nick Mendoza, Parts Manager at Crest Volvo, he needed a better and faster way to pick up […]

The post Crest Volvo appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
Nick Mendoza Of Crest Volvo Saves $4k/month By Using Same-Day Delivery

Like most things in life, businesses must evolve to meet economic demands. Dealers have to find new ways to improve their services and create customer efficiencies. For Nick Mendoza, Parts Manager at Crest Volvo, he needed a better and faster way to pick up and deliver local parts for his wholesale customers. Nick had his in-house drivers, but he needed a solution for those hotshot delivery orders. It needed to be cheaper than hiring another driver and easy to manage.

That’s when Nick learned about Same-Day Delivery, a solution that came at no additional cost to their existing partnership with RevolutionParts. With this new feature, he would have an on-demand delivery service to utilize for any local parts order. Nick explained, “We have two drivers that deliver parts for us. But, if they’re out en route and another shop needs a part fast, then we just set that up through Same-Day Delivery.”

“It was pretty straightforward. We did a couple test runs to see how Same-Day Delivery worked. After the first few days, it was easy to get the hang of.”

Nick and his Warehouse Manager have been able to improve the efficiencies for their customers and for their own dealership. With almost 90 deliveries made in the first 3 months, Nick and the Parts Department at Crest Volvo have been using Same-Day Delivery to not only service their local customers but to help get parts to their service department.

DELIVERIES MADE

“We use it a lot for our service department,” says Nick, “If a car’s down and they need to get it out, they don’t have to wait for one of our driver’s to come back. With Same-Day Delivery, we can get a part from another dealer just 30 minutes away and bring it back as soon as possible.”

By having this on-demand delivery option, Nick says they’ve been able to cut down on time and costs for his department: “The drivers will get there 15-20 minutes faster than our in-house staff, and it’s cheaper than any other option for delivery.” Hiring another driver would have cost him around $4,500 per month for both driver and vehicle, but Nick has averaged just $17.74 per delivery using Same-Day Delivery.

$17.74

AVERAGE DELIVERY COST

$3,968

MONTHLY SAVINGS WITH SAME-DAY DELIVERY

Being able to pick up and deliver parts faster at a fraction of the cost allows dealers like Crest Volvo to:

  • Tap into their local wholesale market
  • Offer a higher level of customer experience
  • Improve their service drive efficiency

Not only are they offering their local customers the ease of an online Web Store to purchase parts, but now they can have those orders picked up and delivered in less than an hour.

36 MINUTES

CREST VOLVO AVG DELIVERY TIME

In just 3 months, Nick has saved his department time and money, as well as helping the dealership improve the customer downtime in the service drive. Dealers that are intentional and focus on the customer will be the ones to see the highest success. This success will continue to bring repeat customers back—whether it’s online or not.

Same-Day Delivery is the perfect solution for customers looking to effectively handle their order volume and meet customer expectations without breaking the budget. Get the comparison chart to see how your current methods measure up:

DOWNLOAD THIS COMPARISON SHEET

The post Crest Volvo appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/case-studies/crest-volvo/feed/ 0
Curry Acura https://www.revolutionparts.com/case-studies/curry-acura/ https://www.revolutionparts.com/case-studies/curry-acura/#respond Tue, 17 Mar 2020 06:28:21 +0000 https://www.revolutionparts.com/?p=50250 Noel Priore, Parts Manager at Curry Acura adds $15K a month in gross profit by selling online “We don’t just sit back and wait for the sale… We try to grab it.” Having inherited a successful eBay parts store at Curry Acura in Scarsdale, New York a decade ago, Noel Priore has become quite savvy […]

The post Curry Acura appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
Noel Priore, Parts Manager at Curry Acura adds $15K a month in gross profit by selling online

“We don’t just sit back and wait for the sale… We try to grab it.”

Having inherited a successful eBay parts store at Curry Acura in Scarsdale, New York a decade ago, Noel Priore has become quite savvy in the ways of selling parts online. Even back then, Noel knew online selling would be the future and he embraced the opportunity full-throttle.

A relentless determination to provide excellent customer service has made Curry the number one Acura parts and accessories seller on eBay for years. “We don’t just sit back and wait for the sale,” says Noel about his department’s strategy. “We try to grab it. We really put in the time and effort to make the machine run by seeing what’s trending, what’s selling, and how we can match a competitor’s price or beat it.”

Noel partnered with RevolutionParts in 2015 to help expand his eight-man department’s internet presence and increase revenue. With the eBay store already earning customer loyalty and repeat business, RevolutionParts was added to the mix to drive even more exposure and word-of-mouth business for Curry Acura.

As one of the few parts managers who has been ahead of the technology curve, Noel has seen first-hand the challenges dealers face and the solutions offered by selling online.

Challenge:

Meeting customer expectations

Noel’s Solution:

Everyone is looking for parts on their devices. “Convenience is everything,” says Noel. “Customers want to buy online and expect that you’ll be there when they search for parts.” Curry Acura stocks almost every part they list on their online store, which is why they’re so quick with shipping parts the same day they’re ordered.

The RevolutionParts dashboard feature makes it easy to keep track of reports and make changes instantly, helping Noel provide a better customer experience every time.

Challenge:

Overcoming pricing stigmas

Noel’s Solution:

Parts sold online are more often than not sold at a markdown. That’s not a problem for Noel, who understands that the volume of parts sold will easily offset the lower price points. “If you don’t sell online you’re going to get left behind. It’s 2020…who’s not shopping on the internet these days?”

Noel estimates that selling online through eBay and the RevolutionParts storefront adds $12-15k per month in parts overall gross profit. That’s over six figures each year that wouldn’t be in pocket without an online presence.

Challenge:

Building a reputation

Noel’s Solution:

Many dealerships and parts departments struggle with customer perception. Selling online has actually helped Curry Acura’s wholesale business, since the outstanding service they provide online has given the department a great local reputation. “We have a lot of customers who will buy from us online and come into the store to pick up,” Noel says. “A sale is a sale, after all.”

The same customer service Noel provides is what he loves about RevolutionParts. “Not only is the platform super easy to use, but everyone at Revolution is so friendly and willing to help. I’m never on hold and they always know my name when I call with questions.”

Parts pros like Noel Priore and the management at Curry Acura understand the power of selling parts online. If you’d like to experience the same results at your parts department, give the experts at RevolutionParts a call today.

The post Curry Acura appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/case-studies/curry-acura/feed/ 0
Gateway Buick GMC https://www.revolutionparts.com/case-studies/gateway-buick-gmc/ https://www.revolutionparts.com/case-studies/gateway-buick-gmc/#respond Mon, 25 Nov 2019 06:40:22 +0000 https://www.revolutionparts.com/?p=50255 Craig Shield, Parts Manager of Gateway Buick GMC started selling online after an unlikely stock order mistake. A delivery error was exactly the stroke of good fortune Craig Shield needed to start selling online. Around a year ago, a stock parts order was delivered to Craig’s Gateway Buick GMC dealership by mistake, having been ordered […]

The post Gateway Buick GMC appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
Craig Shield, Parts Manager of Gateway Buick GMC started selling online after an unlikely stock order mistake.

A delivery error was exactly the stroke of good fortune Craig Shield needed to start selling online. Around a year ago, a stock parts order was delivered to Craig’s Gateway Buick GMC dealership by mistake, having been ordered by the competitor across the street.

Craig was immediately struck by the size of this order: 3 to 4 times bigger than the typical stock order at Gateway. After some digging into how this was possible, Craig discovered that the dealer across the street was selling on Amazon. He took pictures of the order and presented his research to his owner with a question that was more of a command – “when can we start doing this?”

“Instead of wasting time jumping on multiple websites to figure out where I can make money and ship quickly, RevolutionParts lays it all out in one place.”

Getting into the online parts selling game was a long time coming for Craig and Gateway. He had talked to RevolutionParts a couple years before this package arrived at the wrong door, but could never get full buy-in from management. He would send links to articles about the benefits of selling online to his owner, but it took actual physical evidence of what online selling success looks like for the tides to turn. Craig finally got online with RevolutionParts in May of 2019.

Craig is no stranger to selling parts, serving as parts manager at his Dallas-based dealership for seven years. He heads up a modest but hard-working five-man department and was looking for a new profit base and a way to increase monthly sales. “As a medium-sized dealership, you can only run so many cars through the shop,” says Craig. “If you’re not one of the mega-dealers with a multimillion-dollar inventory, doing wholesale is hard. Selling online gives little guys like us an opportunity to compete.”

“So many Revolution partners are just killing it, and we’re starting to get there.”

In just a few short months, Craig has seen his department grow their online sales to over $20k a month – much of that on parts they wouldn’t have sold otherwise. He credits the freight calculations feature in RevolutionParts as a huge reason for his early success. “It takes so much of the guesswork out of it,” Craig says. “Instead of wasting time jumping on multiple websites to figure out where I can make money and ship quickly, RevolutionParts lays it all out in one place.”

There is still a learning curve to selling online, mostly in the mindset shift the parts department has to make when it comes to margins. Once the manufacturer kickbacks started rolling in for hitting volume incentives, however, the smaller margins didn’t seem like as big of a deal. With a typical inventory size of 300,000 parts, Craig has relied on RevolutionParts to help him be more creative with sourcing and marketing, leading to more sales.

“So many Revolution partners are just killing it, and we’re starting to get there,” says Craig about his department’s future. “My goal is to get the Parts Department to stand alone and not rely on service or sales to make our dealership profitable.”

As for Gateway’s owner? Well, he’s the one doing the convincing these days. When a dealer group partner from Amarillo returned home after a week in Dallas, the first thing he did was sign up for RevolutionParts after seeing Gateway’s success.

That’s a pretty good ending to a story that started with a mistake.

The post Gateway Buick GMC appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/case-studies/gateway-buick-gmc/feed/ 0
Germain BMW of Naples https://www.revolutionparts.com/case-studies/germain-bmw-of-naples/ https://www.revolutionparts.com/case-studies/germain-bmw-of-naples/#respond Wed, 13 Nov 2019 06:46:52 +0000 https://www.revolutionparts.com/?p=50265 After facing the challenge of seasonal sales decline, David Simoes knew he needed to expand his parts and accessories business beyond Florida. The Challenge: Seasonal sales decline put a squeeze on Parts Department revenue The Parts Department of Germain BMW of Naples is not exempt from the sting of a seasonal decrease in parts sales. […]

The post Germain BMW of Naples appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
After facing the challenge of seasonal sales decline, David Simoes knew he needed to expand his parts and accessories business beyond Florida.
The Challenge:
Seasonal sales decline put a squeeze on Parts Department revenue

The Parts Department of Germain BMW of Naples is not exempt from the sting of a seasonal decrease in parts sales. As the Parts eCommerce Manager at Germain BMW of Naples, David Simoes realized they needed a way to beat the occasional slumps. He knew selling online was the answer to beefing up Parts Department revenue, so he began his search for the best eCommerce platform by scoping out competitor web stores.

“Other BMW Dealerships were using the RevolutionParts platform. Their websites looked great and organized and parts were easy to find,” David says. “So we went with RevolutionParts.”

The Solution:
Launching a Parts eCommerce store made up for lost revenue and helped Germain BMW of Naples achieve a record month in part sales

Since launching a RevolutionParts web store, David has seen nothing but good results. “Starting this online store has helped us increase numbers in sales and extend our reach outside of Florida,” says David. By selling online, the Parts Department was able to recover from the slower months of the year and then some. “We were able to get our numbers where they need to be at,” he says. Aside from the obvious revenue benefits, adding RevolutionParts software to the Parts Department has helped streamline processes, cut down on the time-consuming busywork, and create a more organized environment. These factors have contributed to Germain BMW of Naples hitting a “record month in parts sales” in just under 6 months of selling online, according to David. Needless to say, everyone at the Dealership is happy to have made the transition to selling online.

“RevolutionParts platform has helped us to order more and move more parts, ultimately increasing sales,” David remarks, looking forward to a bright future for Germain BMW of Naples’ online parts business.

READ MORE: Protect Your Dealership Against Aftermarket Sellers With Parts eCommerce

The post Germain BMW of Naples appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/case-studies/germain-bmw-of-naples/feed/ 0
Longo Toyota https://www.revolutionparts.com/case-studies/longo-toyota/ https://www.revolutionparts.com/case-studies/longo-toyota/#respond Wed, 06 Nov 2019 06:47:39 +0000 https://www.revolutionparts.com/?p=50268 Gerardo Ayala, Retail Parts Supervisor of Longo Toyota modernizes the parts buying experience to bring one of the country’s top dealerships to the next level. Gerardo Ayala, the Retail Parts Supervisor at Longo Toyota, has revolutionized the way his dealership tackles the ever-changing market for OEM parts. By selling parts through online channels such as […]

The post Longo Toyota appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
Gerardo Ayala, Retail Parts Supervisor of Longo Toyota modernizes the parts buying experience to bring one of the country’s top dealerships to the next level.

Gerardo Ayala, the Retail Parts Supervisor at Longo Toyota, has revolutionized the way his dealership tackles the ever-changing market for OEM parts. By selling parts through online channels such as eBay, Amazon, and his dealership’s very own RevolutionParts web store, Gerardo has adapted to modern part shoppers.

When it comes to reaching customers, Gerardo is dedicated to making sure that when somebody searches for a part online, “they see we are in all of these channels and they can purchase from somebody they know and trust.” He says it is very important to be present to all Toyota parts shoppers at all times. That’s why he says, “we want to be where our guests are, so online parts sales was a no-brainer.”

“The days of hoping that people will need a filter and walk through your door are over.”

Parts customers nowadays are turning to the internet to research the parts they need before making a purchase. “The days of hoping that people will need a filter and walk through your door are over,” Gerardo says. Making sure your parts are available online, “can drive them to make a purchase at the physical dealership, through the phones, or ultimately online,” he continues.

“We have opened the dealership to new revenue opportunities by adding an online platform.”

Building visibility online has helped Longo Toyota create new revenue channels to the dealership. Through parts eCommerce, Gerardo says, “we are able to sell to other markets and capture business in other parts of the country… we have opened the dealership to new revenue opportunities by adding an online platform.”

READ MORE: The Road to 100% Absorption Rate (is through the Parts Department)

Serving modern customers is all about adapting your business to how they prefer to communicate. “Many online customers don’t want to speak face to face, some of them want to email – we can do that,” Gerardo says. “On the other hand, some of them want to actually have a conversation and, you know, our phone lines have been…pretty busy.” The versatility of an online platform lets customers communicate and make purchases in a way that’s most convenient to them. And happy customers often return, right?

So what advice does Gerardo give to dealers who may be hesitant to enter the digital retailing? “As long as you change your mindset and look at trying to garner that business, then it is doable.”

When asked, why RevolutionParts? Gerardo said the decision was easy, “we looked at different providers but RevolutionParts offered a seamless integration into our website, online stores, and have a stellar support team,” he says, “it takes the hassle out of doing it yourself.”

READ MORE: The 8 Keys to Successfully Selling OEM Parts Online

The post Longo Toyota appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/case-studies/longo-toyota/feed/ 0
Sunrise Ford https://www.revolutionparts.com/case-studies/sunrise-ford/ https://www.revolutionparts.com/case-studies/sunrise-ford/#respond Thu, 26 Sep 2019 06:50:43 +0000 https://www.revolutionparts.com/?p=50274 Sean Crawford, Parts Manager at Sunrise Ford, masters parts pricing to add on average $72k+ in monthly online sales. “My biggest motivations are doing a good job for my owner and making sure my guys in the department are taken care of… RevolutionParts makes everyone’s life easier.” — Sean Crawford, Parts Manager at Sunrise Ford […]

The post Sunrise Ford appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
Sean Crawford, Parts Manager at Sunrise Ford, masters parts pricing to add on average $72k+ in monthly online sales.

“My biggest motivations are doing a good job for my owner and making sure my guys in the department are taken care of… RevolutionParts makes everyone’s life easier.”

— Sean Crawford, Parts Manager at Sunrise Ford

Sean Crawford has witnessed firsthand the evolution of the auto parts sales industry. Sean’s career spans nearly three decades – starting as a parts delivery driver in 1992 and working all the way up to his current position as Parts Manager of Sunrise Ford in Fontana, CA, the same dealership he’s called home for the past 19 years.

In that time he’s seen how selling parts online has changed the game for parts departments, but the transition wasn’t so smooth at Sunrise. “We’ve been online for about five years,” says Sean. “But the eCommerce company we were using was giving us so many issues we thought about dropping out altogether.”

The main issue? Pricing. Sunrise wasn’t getting its prices regularly updated from Ford through their previous software, so they were forced to sell too many parts below cost. That meant Sean’s days were mostly spent calling customers to apologize for incorrect pricing estimates. Before their pricing problem, Sunrise was turning $30k a month in profits – but that number shrunk from all the hits the dealership had to absorb.

Frustrated and desperate for answers, Sean wanted to uncover the secret behind his competitors’ success. That’s when he stumbled across another dealership using the #RevolutionParts platform to grow revenue.

That was all the convincing Sean needed to make the switch to RevolutionParts. “My biggest motivations are doing a good job for my owner and making sure my guys in the department are taken care of,” says Sean. “RevolutionParts makes everyone’s life easier.”

That’s exactly what’s happened at Sunrise since Sean made the switch to RevolutionParts. All those pricing and customer service headaches are gone thanks to baked-in shipping costs when selling on eBay and Amazon, saving Sean and his team valuable time.

RevolutionParts’ integrated shipping has also been a lifesaver. “Before we had to fill everything out ourselves by logging into UPS or stamps.com. Now we get everything we need all in one place, which makes our shipping department’s job a lot easier, too.”

AVG MONTHLY ONLINE PART SALES

Sunrise is operating at peak efficiency since implementing the RevolutionParts platform, and the revenue speaks for itself. All of the dealership’s Amazon and eBay sales count toward their wholesale numbers, giving them additional revenue streams that are easier to manage.

SUNRISE FORD PARTS DEPARTMENT ORDERS TABLE

Sean has a lot on his plate each day, so he appreciates elements of the RevolutionParts platform that give him a snapshot of department activity in an instant. “I use the Dashboard all the time to see what needs to be shipped, what’s in progress, and what new orders are coming in,” he says. “And with Reports, I’m able to pull up all individual Amazon orders and reconcile them with my Amazon payments. It’s a lot easier than the way we did it before.”

It’s not just Sean that’s loving the new platform, either. His GM is excited about the sales goals the parts department is able to now consistently meet, and Sean’s parts employees are seeing the benefits of selling online on their paychecks. It’s safe to say Sean’s doing right by everyone at Sunrise these days.

The success working with RevolutionParts has Sean thinking about next steps, including implementing marketing services into his overall program. In just a few short months with RevolutionParts, Sean has been in the driver’s seat of his own dealership’s revenue renaissance. With improvements like these, there’s no going back.

Click to get the printable version of this case study

The post Sunrise Ford appeared first on RevolutionParts - Sell Parts and Accessories.

]]>
https://www.revolutionparts.com/case-studies/sunrise-ford/feed/ 0