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Eliminating Channel Conflict: A Strategy for Streamlined Parts Sales

Eliminating Channel Conflict: A Strategy for Streamlined Parts Sales

by danderson | Oct 2, 2023 | Aftermarket, Blog

When companies try to grow their parts businesses, they often face a challenging problem: channel conflict. This happens when different ways of selling parts in the same company compete with each other. It can make things messy and can hurt sales and profits. What can...
What to Know Before Launching Your Specialty Automotive Parts Website

What to Know Before Launching Your Specialty Automotive Parts Website

by danderson | Aug 1, 2023 | Aftermarket, Blog

Starting a new eCommerce strategy is an exciting opportunity, but it can also have many challenges for your specialty automotive parts business.  It requires new strategies, approaches, and tactics to help measure your progress. This may be uncharted territory for...
Maximizing Specialty Parts Sales: The Power of D2C + Wholesale

Maximizing Specialty Parts Sales: The Power of D2C + Wholesale

by danderson | Jun 29, 2023 | Aftermarket, Blog

As the online retail market continues to expand, market diversification becomes integral to the success of businesses everywhere. Research indicates aftermarket manufacturers are shifting to expand their segmentation to include B2B and direct-to-consumer. This shift...
Why Not All eCommerce Solutions Are Created Equal for Automotive Parts

Why Not All eCommerce Solutions Are Created Equal for Automotive Parts

by danderson | Jun 28, 2023 | Aftermarket, Blog, Grow Online Part Sales, Specialty Aftermarket Solutions

For auto parts manufacturers, the pressure to maintain brand identity, streamline distribution, and maximize profitability is ever-present. While eCommerce offers a promising platform to achieve these goals, it’s important to note that not all solutions are...
Regain Control with a Successful D2C Model for Specialty Automotive Brands

Regain Control with a Successful D2C Model for Specialty Automotive Brands

by danderson | Jun 28, 2023 | Aftermarket, Blog, Grow Online Part Sales

Specialty automotive parts manufacturers who choose to sell their parts online, particularly through suppliers and third-party marketplaces, often find themselves facing a significant drawback – the loss of control over their brand and a loss of easy access to...
4 Ways to Grow Your Speciality Automotive Wholesale Parts Business

4 Ways to Grow Your Speciality Automotive Wholesale Parts Business

by danderson | Jun 5, 2023 | Aftermarket, Blog, Grow Online Part Sales, Specialty Aftermarket Solutions

The automotive parts industry plays a crucial role in the automotive industry as a whole; however, this space can also be extremely competitive as businesses face various challenges.  However, specialty automotive manufacturers in this competitive industry are...
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